October brought plenty to celebrate across Asheville and Western North Carolina, from major national recognition to fall travel features, new collaborations and a few memorable reasons to gather around the table.

For the second year in a row, Soprana Rooftop Cucina has earned a place in the MICHELIN Guide American South.

Fonta Flora Brewery and Jettie Rae’s Oyster House are bringing back The Pearl, their collaborative oyster pilsner, for a limited release beginning the week of October 19.

Executive Chef Jon Cropf has joined the downtown Asheville restaurant, bringing nearly three decades of hospitality experience and more than 12 years as an executive chef to Soprana’s kitchen.

The Majestic has teamed up with Asheville-born spice company Spicewalla on a custom Chinese Five Spice blend, available now.

September was a good month for stories that made Asheville feel like a place to experience, not just a place to visit. Across the coverage, there was a real sense of the region's character: its quieter corners, its food and drink, its mountain communities, and the people who keep making this place interesting. Our clients were woven throughout those stories, giving us plenty to celebrate as we head into fall.