March and April saw a lot of travel (New York! Raleigh! Charleston!), announcements, and news coverage for OFTB’s clientele. Here are some of the highlights…

Connect Beyond Festival returns May 29–31, 2026 at The Orange Peel for a three-day gathering of filmmakers, musicians, artists, journalists, and creative thinkers exploring the ideas shaping how we live now.

The Retreats at Spring Creek Preserve, a boutique hospitality retreat located on 80 acres in Trust, North Carolina just outside of Hot Springs, is built around a simple but increasingly rare idea: partnership with nature.

The Scheffer Group announced it will open The Majestic, a Chinese American counter service restaurant, in late May in North Asheville. 

The Majestic is built around a shared nostalgia for iconic Chinese American dishes

Embassy Suites by Hilton Asheville Downtown has been honored with the 2025 Conrad Achievement Award. This distinction recognizes the property as one of the top-performing hotels across the entire global brand.

Step inside one of the country’s premier recording studios and see how records actually come to life.

National travel magazine AFAR recently published “The 13 Best Hotels in Asheville,” highlighting places that capture the spirit of the Blue Ridge Mountains, from tucked away cabin stays to lively downtown hotels. Two OFTB clients made the list.

As Lunar New Year approaches, restaurants across the country are marking the occasion with special dinners, symbolic dishes, and festive gatherings. Chef Ray Hui talks to Asheville Citizen-Times about his favorite traditions.