On Monday, February 9, Soprana Rooftop Cucina will host the official kickoff celebration for the 2nd Annual WNC Pizza Week, welcoming pizza makers, locals, and visitors to the rooftop at the start of a weeklong celebration happening across Asheville and Western North Carolina.

Huge congratulations to Soprana Rooftop Cucina’s Christopher Lovegood and Embassy Suites’s Thomas Barton for being named 2026 Stars of the Industry by N.C. Restaurant & Lodging Association (NCRLA)!

Scheffer Group’s CEO Eric Scheffer talks about nonnegotiable rules around hospitality, what it takes to own multiple restaurants, and his own journey through building Asheville’s independent restaurant landscape with show host Eric Cacciatore at Restaurant Unstoppable.

From relaxed nights out to more elevated dinners, Asheville Restaurant Week is a reminder of just how strong this city’s food culture really is.

Parks Hospitality Group VP of Food & Beverage Philip Bollhoefer goes deep into conversation with show host Eric Cacciatore at Restaurant Unstoppable.

One For The Books is now the PR agency of record for four downtown Asheville hospitality properties under the Parks Hospitality umbrella: Embassy Suites Downtown Asheville, DoubleTree Downtown Asheville, Soprana Rooftop Cucina, and The Montford Rooftop Bar.

As I look back on 2025, “emotional rollercoaster” has been the most accurate term to describe this first full year in business. This is my second agency, so while I’m no stranger on how to grow a business year over year, 2025 felt very “pilot episode” to me.

Echo Mountain Recording Studio marks 20 years with new owner Jessica Tomasin at the helm and a recommitment to its future.