Catherine Campbell, founder

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I am a brand and public relations expert with nearly 20 years serving as a strategic partner for exceptional brands in food, hospitality, arts & culture.

OFTB is my second agency. Prior to OFTB, I owned Campbell Public Relations, a boutique marketing and communications agency, for six years, which represented brands in food, beverage and retail including James Beard Award and IACP-nominated thought leaders and restaurants. I also served as head of marketing for nationally-beloved brands such as East Fork and WILDSAM

One For The Books is not only my goal for each client, but a nod to my background, where I earned a graduate degree in literary writing while studying consumer psychology and marketing behavior. As a result, I build client campaigns using a strong storytelling framework that will draw customers in, help them understand the brand and care deeply about the remarkable people behind it. In a world that is racing to the bottom to get a cheap and fast click, I pause to ask, How can we fully build a brand world that will create lifelong loyal fans?

In my career, I’ve rolled up my sleeves and worked in literally every marketing skillset, so even though I specialize in PR and brand storytelling today, I often serve as a fractional CMO and advise my clients on how to integrate this work into, and optimize for, all of their marketing channels.

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Work with ME

I run an intentionally small PR & brand storytelling studio based in Asheville, serving a national clientele.

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Is your brand a good fit?

  • People + Projects I Love

    Food Products
    Independent Beverage Brands
    Boutique Hotels
    Restaurants
    Culinary Personalities
    Cookbooks
    Farms & Sustainable Agriculture
    Cultural Organizations

    The brands I work with are 10-100+ years old or I work with deeply experienced individuals in their fields

  • Services I Directly Offer

    On-Call Advising
    Public Relations
    Launches, Openings, Rebrands
    Media Training
    Brand World Building
    Expert Positioning
    Brand Partnerships
    Events & Activation Strategy
    Creative Direction
    Brand Storytelling & Editorial
    Fractional CMO Leadership

  • I May Pull In Trusted Partners For…

    Visual Branding
    Paid Ads Management
    Social Media Management
    Media Buying
    Technical SEO
    Website Design & Development
    Photography & Styling
    Videography
    Event Production

PR COVERAGE FOR my CLIENTS: