Catherine Campbell, founder
I am a brand and public relations expert with nearly 20 years serving as a strategic partner for exceptional brands in food, hospitality, arts & culture.
OFTB is my second agency. Prior to OFTB, I owned Campbell Public Relations, a boutique marketing and communications agency, for six years, which represented brands in food, beverage and retail including James Beard Award and IACP-nominated thought leaders and restaurants. I also served as head of marketing for nationally-beloved brands such as East Fork and WILDSAM.
One For The Books is not only my goal for each client, but a nod to my background, where I earned a graduate degree in literary writing while studying consumer psychology and marketing behavior. As a result, I build client campaigns using a strong storytelling framework that will draw customers in, help them understand the brand and care deeply about the remarkable people behind it. In a world that is racing to the bottom to get a cheap and fast click, I pause to ask, How can we fully build a brand world that will create lifelong loyal fans?
In my career, I’ve rolled up my sleeves and worked in literally every marketing skillset, so even though I specialize in PR and brand storytelling today, I often serve as a fractional CMO and advise my clients on how to integrate this work into, and optimize for, all of their marketing channels.
Work with ME
I run an intentionally small PR & brand storytelling studio based in Asheville, serving a national clientele.
Is your brand a good fit?
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People + Projects I Love
Food Products
Independent Beverage Brands
Boutique Hotels
Restaurants
Culinary Personalities
Cookbooks
Farms & Sustainable Agriculture
Cultural OrganizationsThe brands I work with are 10-100+ years old or I work with deeply experienced individuals in their fields
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Services I Directly Offer
On-Call Advising
Public Relations
Launches, Openings, Rebrands
Media Training
Brand World Building
Expert Positioning
Brand Partnerships
Events & Activation Strategy
Creative Direction
Brand Storytelling & Editorial
Fractional CMO Leadership -
I May Pull In Trusted Partners For…
Visual Branding
Paid Ads Management
Social Media Management
Media Buying
Technical SEO
Website Design & Development
Photography & Styling
Videography
Event Production
PR COVERAGE FOR my CLIENTS:



























