Catherine Campbell, founder
I am a marketing and public relations expert with 20 years serving as a strategic partner for exceptional brands in food, beverage, hospitality, arts & culture.
OFTB is my second agency. Prior to OFTB, I owned Campbell Public Relations, a boutique marketing and communications agency, for six years, which represented brands in food, beverage and retail including James Beard Award and IACP-nominated thought leaders and restaurants. Between my first and second agencies, I served as the Director of Marketing for nationally-beloved brands East Fork and WILDSAM.
After 20 years in the industry, one of my specializations is reviving older brands and resurfacing their legacies in the public eye. Most of the businesses I work with have been established from 10-100+ years. Becoming “one for the books” is my goal for each client, using a strong storytelling framework that will draw customers in, help them understand the brand and care deeply about the remarkable people behind it. In a world that is racing to the bottom to get a cheap and fast click, I pause to ask, How can we fully build a brand world that will create lifelong loyal fans?
Work with OFTB
I run an intentionally small PR & brand storytelling studio based in Asheville, serving a national clientele.
Is your brand a good fit?
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People + Projects I Love
Food Products/CPG
Beverage Brands
Hotels
Restaurants
Culinary Personalities
Cookbooks
Farms & Sustainable Agriculture
Cultural OrganizationsThe brands I work with are 10-100+ years old or I work with deeply experienced individuals in their fields
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Services I Directly Offer
On-Call Advising
Public Relations
Launches, Openings, Rebrands
Media Training
Brand World Building
Expert Positioning
Brand Partnerships
Influencer & Blogger Strategy
Events & Activations
Creative Direction
Brand Storytelling & Editorial
Affiliate PR -
I May Pull In Trusted Partners For…
Visual Branding
Paid Ads Management
Social Media Management
Media Buying
Technical SEO
Website Design & Development
Photography & Styling
Videography
Event Production
PR COVERAGE for clients: