Catherine Campbell, founder

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I am a marketing and public relations expert with 20 years serving as a strategic partner for exceptional brands in food, beverage, hospitality, arts & culture.

OFTB is my second agency. Prior to OFTB, I owned Campbell Public Relations, a boutique marketing and communications agency, for six years, which represented brands in food, beverage and retail including James Beard Award and IACP-nominated thought leaders and restaurants. Between my first and second agencies, I served as the Director of Marketing for nationally-beloved brands East Fork and WILDSAM

After 20 years in the industry, one of my specializations is reviving older brands and resurfacing their legacies in the public eye. Most of the businesses I work with have been established from 10-100+ years. Becoming “one for the books” is my goal for each client, using a strong storytelling framework that will draw customers in, help them understand the brand and care deeply about the remarkable people behind it. In a world that is racing to the bottom to get a cheap and fast click, I pause to ask, How can we fully build a brand world that will create lifelong loyal fans?

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Work with OFTB

I run an intentionally small PR & brand storytelling studio based in Asheville, serving a national clientele.

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Is your brand a good fit?

  • People + Projects I Love

    Food Products/CPG
    Beverage Brands
    Hotels
    Restaurants
    Culinary Personalities
    Cookbooks
    Farms & Sustainable Agriculture
    Cultural Organizations

    The brands I work with are 10-100+ years old or I work with deeply experienced individuals in their fields

  • Services I Directly Offer

    On-Call Advising
    Public Relations
    Launches, Openings, Rebrands
    Media Training
    Brand World Building
    Expert Positioning
    Brand Partnerships
    Influencer & Blogger Strategy
    Events & Activations
    Creative Direction
    Brand Storytelling & Editorial
    Affiliate PR

  • I May Pull In Trusted Partners For…

    Visual Branding
    Paid Ads Management
    Social Media Management
    Media Buying
    Technical SEO
    Website Design & Development
    Photography & Styling
    Videography
    Event Production

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PR COVERAGE for clients:

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