Stewards of Your Legacy

We offer a high-touch, long-term partnership exclusively tailored for heritage brands, bringing the insight and commitment of an in-house brand marketing leader coupled with deep expertise in legacy preservation, brand storytelling, and public relations.

Catherine Campbell, founder

Catherine Campbell (they/she) is a brand and public relations expert with nearly 20 years serving as a strategic partner for exceptional brands in food, hospitality, arts & culture.

OFTB is Catherine’s second agency. Prior to OFTB, Catherine owned Campbell Public Relations, a boutique marketing and comms agency, for six years, which represented brands in food, beverage and retail including James Beard Award and IACP-nominated thought leaders and restaurants. Catherine also served as head of marketing for nationally-beloved brands such as East Fork and WILDSAM.

One For The Books is not only my goal for each client, but a nod to my background, where I earned a graduate degree in literary writing while studying consumer psychology and marketing behavior. I have worked alongside publishing & bookselling very tightly throughout my entire career. As a result, we build client campaigns using a strong storytelling framework that will draw customers in, help them understand the brand and care deeply about the remarkable people behind it. In a world that is racing to the bottom to get a cheap and fast click, we pause to ask, how can we fully build a brand world that will create lifelong loyal fans?

Section Styles bullet-flowers

Our Values

Story
We identify the remarkable story that will make a brand endure for generations.
Curiosity
We ask “what if?” to evolve a brand while reintroducing its legacy in fresh ways.
Presence
We limit our client roster so we can be present and push our creativity for each brand we work with.
Equity
We work with brands that are committed to creating a more equitable, sustainable world.

SEE OUR WORK

Work with us

We’re an intentionally small PR & storytelling studio based in Asheville, serving a national clientele. We are your strategic partner dedicated to helping your brand grow, evolve, and stay timeless.

Contact us

Is your brand a good fit?

People + Projects We Love
Food Products
Independent Beverage Brands
Boutique Hotels
Restaurants
Chefs
Cookbooks
Farms & Sustainable Agriculture
Cultural Organizations
Our brands are 10-100+ years old or deeply experienced individuals in their fields
Services We Offer
Strategic Planning Days
Public Relations
Short-Term Launches
Media Training
Brand World Building
Expert Positioning
Visual Branding
Brand Partnerships
Events & Activations
Brand Storytelling & Editorial
What We Don’t Do
We pull in trusted partners to help with…Paid Ads Management
Social Media Management
Media Buying
Technical SEO
Website Design & Development
Photography & Styling
Videography

They pulled off an incredible opening event that effectively reintroduced us to the community, resulting in great media coverage.

In addition to their professionalism and connections, the team brought great ideas and passion to the project.
— Kara Nemeth for Tupelo Honey
I highly recommend their services to anyone seeking a brand refresh and looking to take their business to the next level.

It's been incredible to work with One for the Books. They have helped us set clear goals and implement effective tracking methods, allowing us to see how our marketing strategy is translating into tangible business growth.
— Jessica Tomasin for Echo Mountain Recording Studio