ZOE ADJONYOH

Hospitality & Food

Campaign Launch

the company

Zoe Adjonyoh is an author, restaurateur, thought leader, and owner of Zoe’s Ghana Kitchen.

While leading a new initiative at East Fork, we actively sought out change makers in the food industry for unique collaborations, and was introduced to Zoe through chef Jasmine Michel.

We partnered over several months to create a limited edition collection which featured Chef’s Kiss: an exclusive hibiscus finishing salt hand-blended by Zoe, plus a bold stack of Bitty Bowls & our Weeknight Serving Bowl in glaze colors curated by Zoe. Together, we told a story about her work to decolonize the modern food industry while furthering the conversation around contemporary Ghanaian cuisine.

the work

We worked with production, creative and fulfillment teams on a 360-campaign. Campaign included social, email, custom postcard insert, influencer & press seeding campaign, a ticketed event with Zoe in Atlanta, advertising, content, and a giveaway.

the Results

Debuted and tested a new type of partnership for East Fork
Pantry product created exclusively for our brand
Multiple 5-figure revenue partnership
Secured mainstream media coverage in New York Magazine
Atlanta event received positive feedback and request for similar events

Bringing a taste of Ghana into the kitchen.

“I selected a color palette that reminded me of my late grandmother’s home in Kaneshie, Accra…a nod to the orange plumes of dust and terracotta tiling as you arrive…the almost white exterior walls…the [blue] room I lay in, listening to cockerels…and the kitchen where I learned so much of what would become the cookbook ‘Zoe’s Ghana Kitchen.’ This collection honors my ancestors’ dreams for me as much as it does Ghanaian cuisine.”

— Zoe Adjonyoh