HOUSE PARTY

with HAVEN’S KITCHEN &

JUSTINE DOIRON

Event

THE BRAND

Haven’s Kitchen (2012-2025), founded by Alison Cayne, created globally-inspired sauces were non-GMO, gluten-free and vegan.

Haven’s Kitchen, a thoughtful company that produced delicious squeeze sauces and recipes to provide ease in home kitchens everywhere, wanted to host an event at their NYC headquarters and cross promote the brand to aligned audiences between East Fork and Haven’s Kitchen.

We decided to throw an invite-only party in their light-filled carriage house loft in Chelsea and called up our mutual friend Justine Doiron, author of Justine Cooks, to co-host.

the work

I partnered with the HK team to create an easy party vibe, with a table piled high with food created from Justine’s recipes (plated on and with East Fork) and endless drinks. Guests were treated to a recipe demo by Justine to kick off the evening, then it was music, conversation, and hanging out until the party wind-down. Everyone left with core color pottery from East Fork and a sampler of sauces from Haven’s Kitchen.

  • Partnership coordination

  • Invitation list development

  • Event production/logistics

  • Menu co-development

  • Social media

the results

  • 1M+ cross-promotion audience reach

  • Increased brand awareness & new customer acquisition

who doesn’t love a good house party?

the team

  • Role: Partnership Director

  • Hosts: Catherine Campbell, Justine Doiron, Alison Cayne

  • Food & Styling: Krissy Downey, Haven’s Kitchen

  • Event Production: Haven’s Kitchen Team

  • Marketing Support: Patrice Audette

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