WILDSAM

Lifestyle

Strategy, Brand Marketing, Launch Campaigns

the company

Founded in 2012, Wildsam is a story-driven American travel brand.

Wildsam creates field guides for towns, cities, national parks, road trip regions, and pursuit-specific destinations (think: wine-lover’s guide to Napa & Sonoma).

Each guide is made by regional writers and editors featuring art by local illustrators, offering memorable stories and historical anecdotes beyond the eat-drink-stay-do itineraries of regular travel guides.

THE WORK

As Wildsam’s first marketing director, Catherine worked closely with the founder and editor-in-chief to develop GTM strategies for multiple product launches, created sales materials for the field sales teams, and drove content marketing across top funnel channels (website, email, social).

THE RESULTS

Launched 9 products in less than 12 months
Earned mainstream media coverage during launch & holiday press campaigns
Created multiple partner activations, including LOGE, The Drayton Hotel, AutoCamp, The Strand, Outdoor Voices, and actor Kyle McLachlan
Led strategic content & SEO development of new Amazon sales channel

Take to the open road.

In addition to day-to-day marketing for DTC and wholesale channels, Catherine traveled to different regions for market-focused product launches in Savannah, Boston, Cape Cod, and Colorado. These launches included hosting in-person and virtual events, partner activations, conducting wholesale meetings, and paying our established stockists a visit to check in and refresh merchandising.

From emceeing an award-winning author reading outside an art museum, to transforming the interior of a coffee shop, to hosting a s’mores-and-stories fire pit party under the stars in Breckenridge, and documenting favorite spots across Martha’s Vineyard, Catherine’s Wildsam work embodied the brand’s slogan: The world was peopled with wonders.