CENTER FOR CRAFT
Arts & Culture
THE BRAND
Center for Craft increases access to craft by empowering and resourcing artists, organizations, and communities through grants, fellowships, and programs that bring people together. They believe craft matters.
To mark the 20th anniversary of the Center’s oldest grant program, the Craft Research Fund, we created a year-long campaign to tell stories of why craft research matters and how accessing the liminal history of craft shapes its future at a time when we need it most.
the work
We worked with the leadership team at Center for Craft to create a visually branded campaign that encompassed online and in-person events and activations as well as video storytelling, digital elements, and a one-of-a-kind print zine. The campaign raised awareness of the Craft Research Fund to help reach its target audiences: academics and artists, donors, and the community at large.
the results
Custom designed campaign website page
Four short films produced and directed in partnership with West Ashe
A custom designed craft essay zine, in print and digital formats
Branded online events Shaping & Reshaping and CraftWatch (CRF20)
Branded digital and print materials for fundraising gala Future Histories
Aligned timing with a historical announcement and Archives in Practice exhibition
marking 20 years of the center’s craft research fund
“Craft research often begins in liminal spaces: in the margins, in oral traditions, in the under-documented, and in the overlooked. The Craft Research Fund invests in the thinkers who explore these spaces and make their meaning visible.”
the team
Role: Campaign Director
Creative, Digital, Website: OFTB Team
Films: West Ashe
the impact of craft research
Watch the campaign films produced and directed by our partners West Ashe Creative, as well as two signature online events: Shaping & Reshaping and CraftWatch.
