When The Montford opened in the summer of 2016, downtown Asheville did not have the rooftop scene it has now. The Montford was one of the first to do it, and ten years later, it is still downtown’s longest running rooftop bar.

Willy Meadows was named one of Explore Asheville’s 2026 Heroes of Hospitality, an annual recognition honoring hospitality workers across Asheville and Buncombe County.

March and April saw a lot of travel (New York! Raleigh! Charleston!), announcements, and news coverage for OFTB’s clientele. Here are some of the highlights…

Connect Beyond Festival returns May 29–31, 2026 at The Orange Peel for a three-day gathering of filmmakers, musicians, artists, journalists, and creative thinkers exploring the ideas shaping how we live now.

The Retreats at Spring Creek Preserve, a boutique hospitality retreat located on 80 acres in Trust, North Carolina just outside of Hot Springs, is built around a simple but increasingly rare idea: partnership with nature.

The Scheffer Group announced it will open The Majestic, a Chinese American counter service restaurant, in late May in North Asheville. 

The Majestic is built around a shared nostalgia for iconic Chinese American dishes

Embassy Suites by Hilton Asheville Downtown has been honored with the 2025 Conrad Achievement Award. This distinction recognizes the property as one of the top-performing hotels across the entire global brand.

Step inside one of the country’s premier recording studios and see how records actually come to life.