Now Representing Four Downtown Asheville Hospitality Properties

One For The Books is now the PR agency of record for four downtown Asheville hospitality properties under the Parks Hospitality umbrella: Embassy Suites Downtown Asheville, DoubleTree Downtown Asheville, Soprana Rooftop Cucina, and The Montford Rooftop Bar.

This partnership brings together lodging, food, and drink in a way that actually reflects how people experience Asheville. Visitors do not separate their stay from where they eat or where they end the night. They remember how a place felt as a whole, the stunning views of our Appalachian Mountains, a delicious pizza after a long drive, the cocktail that turned into a conversation that ran late.

OFTB will focus on long term public relations strategy, earned media, story development, and press campaigns that support each property individually while also strengthening the collective presence of downtown Asheville as a place worth traveling for.

Soprana Rooftop Cucina has already earned national attention with its inclusion in the MICHELIN Guide to the American South, a signal to the rising public embrace of hotel restaurants that are doing things differently. Embassy Suites and DoubleTree Downtown Asheville anchor the visitor experience with quiet rooms, unobstructed mountain views, and little touches for a great night’s sleep. The Montford Rooftop Bar offers one of the city’s most memorable vantage points, especially at sunset, and will be rolling out new menus in 2026 that appeal to visitors and locals alike.

Learn more and reach out if you are interested in visiting a property.